09. General Entry Requirements
11. General Guidelines for Preparation of Entries
A. ADVERTISING CAMPAIGNS
01. Advertising Campaign of the Year
02. Institutional Advertising Campaign
03. Consumer Advertising Campaign Non-Retail
04. Consumer Advertising Campaign Retail
05. Direct Response Advertising Campaign
06. Business-to-Business Advertising Campaign
07. Political advertising Campaign
09. Public Service Advertising Campaign (PSAs)
10. Self promotion campaign, Agencies ONLY
B. MEDIA, TELEVISION
11. Television Commercials, Institutional
12. Television Commercials, Non-Retail
13. Television Commercials, Retail
C. Radio Commercials, Jingles/ Music Beds
14. Radio Commercials, Institutional
15. Radio Commercials, Non-Retail
17. LIAC Marconi Award, Station produced Commercials, Non-Retail, Retail
18. Jingles/Music Beds Original material ONLY
19. Jingles/Music Beds Adaptations
E. Online, Multimedia, & Interactive
21. Internet, Best web Site of the Year
22. Internet, E-Commerce, Business to Consumer (B2C)
23. Internet, E-Commerce, Business to Business (B2B)
24. Internet, E-Commerce (B2B) or (B2C)
25. Internet, 501(C)(3), Not-for-Profit, & Public Service
27. Internet, self promotion site
29. Internet, Arts, Culture, Entertainment, Humor & Sports
30. Internet, e-mail marketing
32. Internet, Banner Ads, less than 28,080 pixels
33. Internet Banner ads, in excess of 28,080 pixels
34. Internet, Logo, Four Colors
36. Internet, News, Media, blogs & Publications
39. Internet, Web Site segment
41. Multimedia / Interactive Presentations
F. Public Service
42. Pro Bono Public Service , Single Item , Print, Broadcast & Web
43. Political Advertising, Print or Broadcast
44. Newspaper, Small Size, Black & White
G. Political
45. Newspaper, Large Size, Black & White
H. Print Media
46. Newspaper, More Than One Color
47. Newspaper, Pre-Printed Inserts
48. Print Ad Series, Four Colors
49. Print Ad Series, Black & White
50. Advertorials, newspaper & magazine
51. Consumer Magazine, Non-Retail
53. Business-to-Business, Print, Black & White or One Color
54. Business-to-Business, Print, Two or More Colors
55. Pre-Printed Inserts, Magazine
I. Direct Mail
56. Self Mailer, Single Mailing
57. Direct Mail, Single Mailing
J. Collateral Materials
59. Consumer Brochures, Four Colors
60. Consumer Brochures, All Other
61. Consumer Catalogs Black & White or Color
62. Trade Brochures, Four Colors
63. Trade Brochures, All Other
64. Trade Catalogs, Four Colors
66. Small brochures, Four colors
68. Annual Reports, public companies, four colors
69. Annual Reports, public companies, all other
70. Annual Reports, Private, non -Profit firms & Associations, four colors
71. Annual Reports, Private, Non-Profit firms, & associations, All other
72. Annual Reports, 10K wrap, Creative Elements ONLY
73. House Organs, Newsletters, New or Current
74. House Organs & Newsletters, Cover Art ONLY
K. Visual Displays
76. Logo Design, Black & White
77. Logo Design Two or Three Colors
79. Logo Application, Freelance, Company, Corporate Identity
81. Posters, Black & White or Color
L. Merchandising
82. Out-of-Home advertisements
84. Point-Of-Purchase non-Merchandise
M. Sales Promotion
86. Package Design, product Line
N. Displays
89. Table top & counter displays, small
90. Trade Show Displays, medium
O. Illustrations
91. Trade Show Displays, Large
92. Original Illustration, Black & White or Color
94. Photography, Multiple Layer Image
P. Printing
95. Photography, Self Promotion
97. Printed Materials, Four or More Colors
98. Printed Materials, four color process