BOLI 37
BEST ON LONG ISLAND
An Open Advertising & Marketing Competition
Owned and Produced by
Call for Entries
Rules & Regulations
|
BOLI 37 BEST ON LONG ISLAND An Open Advertising & Marketing Competition |
|
Electronic Entry System OPENS Monday September 20, 2010 |
Entry Drop off begins (NOT before) Monday September 27, 2010 |
Entry System closes 3:00PM Friday October 01, 2010 |
Sorting of Entries: Saturday October 09, 2010 |
Judging: Saturday October 16, 2010 |
Finalist Announcements: Thursday October 21, 2010 |
| Return of Corrections to Entries Thursday October 28, 2010 |
Exhibit, Show, & Dinner: Monday November 15, 2010 |
Exhibit, Show, & Dinner: Tuesday May 11, 2010 |
ALL entrants will be issued a randomly computer generated
identification number. This number may ONLY be obtained
by registering at the BOLI 37 Electronic Entry System address:
http://boli-awards.org.
The ONLY categories to be traditionally mounted on BLACK
matte board are:
Categories: #01 through #10. LOGOS???
All other entries to be submitted in clear plastic envelopes.
Plastic envelope sizes: #1: 10 x 13 #2: 15 x 22 #3: 18 x 28
For categories #14 through #19, #42 & #43, ONLY MP3 entry(s).
See Section: C. Radio Commercials Special Instructions.
Minimum size of matte board for all entries is to be 15" x 18” NOT to exceed 28” in height. This includes a 3-inch minimum margin on all sides.
01. Eligibility
Entries may be submitted by advertisers, advertising agencies, creative services,
photographers, printers, web developers, marketing, PR firms, sales promotion
agencies non profit firms or associations whether or not they are members of The
Long Island Advertising Club, Inc. and whose entries have been created in or whose
businesses are located in Nassau, Suffolk, Queens, or Kings counties.
If an entry is submitted by a third party, the entrants’ client (agency or advertiser),
must either have their corporate offices (headquarters) located in Nassau, Suffolk,
Queens, and Kings counties, or the entry must have been created, or produced,
within the above defined areas.
If a third party submits an entry in the same category which has also been entered
by an agency or advertiser, the third party’s submission may be withdrawn from
the competition and the entry fee will be returned. In alls cases, the advertiser will
be the arbiter of the entry's status.
Materials submitted as part of a campaign may also be entered individually
in any category for which it qualifies.
All entries must have been initially inserted, run, distributed, or created between
January 1, 2008 and December 31, 2008. Entries submitted for previous BOLI
competitions are not eligible, except where specified. Entries not meeting the
above requirements will be disqualified. The LIAC reserves the right to require
the return of award(s) for any entries that may have been erroneously presented
or if any fees connected with competition have not been paid.
In conjunction with the BOLI Awards, the LIAC will conduct a "Student BOLI"
competition. It is open to all students of communications, marketing, and enrolled
at colleges or universities located in Nassau, Suffolk, Queens, and Kings counties.
Certificates of Excellence will be awarded to both students and their schools.
A Student BOLI statue will be awarded to the school of the winning entrant(s).
In addition, $ 3,000 with a limit of $ 500 per student, will be awarded through
the advertising firm of Austin & Williams and the LIAC ‘s Scholarship fund.
Students who are to receive awards must pick them up on the evening of the
BOLI Awards dinner or arrange to have them picked up. If they do not, their
awards are forfeit.
All entries must be submitted before 4:00 PM. Sunday, March 15, 2009 at
the LIAC's office: 34 Richards Road, Port Washington, NY, 11050. For entry
information, contact T. Walker Lloyd at: 516-944-0100, e-mail: liac@att.net.
This year’s competition client is:.
03. Sorting
Sorting will be held Saturday, January 31, 2009 at King Kullen's corporate head-
quarters in Bethpage. ALL interested parties are encouraged to participate.
The BOLI Sorting & Judging chairwoman, Ms. Jane Delgado, will supervise this
event. At that time, all entries will be reviewed by a validation team(s), comprised
of at least three people. They will review all entries, and if in their opinion, an entry
has been placed into the wrong category, it will be moved to the proper category
without penalty to the entering party. If an entry can not be transferred to any of
the published categories, it will be disqualified. Decisions by the chair and validation
team(s) are final. Entry fees are not refundable.
04. Judging
Advertising, Marketing, and Internet professionals, who work outside the Long
Island market and are not connected with the Long Island Advertising Club, will
be empanelled as BOLI judges. A team of judges will be assigned to judge each
category.
The judges will vote independently and score each entry on a point system,
with ZERO being the lowest and TEN being the highest, as follows:
1. ( 0 ) to ( 10 ) for : Overall Creative Excellence.
2. ( 0 ) to ( 10 ) for : Execution of Concept.
Judges will be asked to revisit all first place ties. At their discretion, the tie
may be left standing or broken. If broken, the entry designated not the
winner, will be awarded a Gold Certificate of Excellence.
If a category has Five (5) or less entries, the judges will be asked to confer
and decide if the entries are to be judged normally, if they are to be judged
with a limitation of award or if there is to be NO award in the category.
Judging of Internet categories, Section C, will be done online by a select
Number of professionals drawn from the Internet community.
Entries will be judged on a total possible score of THIRTY based on SIX
criteria with ZERO being the lowest and FIVE being the highest. Each
entry will be scored as follows:
1. ( 0 ) to ( 5 ) for: Overall Creative Excellence
2. ( 0 ) to ( 5 ) for: Visual Creative Design
3. ( 0 ) to ( 5 ) for: Content
4. ( 0 ) to ( 5 ) for: Functionality
5. ( 0 ) to ( 5 ) for: Structure/Navigation
6. ( 0 ) to ( 5 ) for: Interactivity
Based on the judges’ cumulative scores in each category, designated
finalists will qualify for a BOLI Statue or one of three designated
Certificates of Excellence: Gold, Silver, or Bronze.
The accounting firm of Grant Thorton, LLP will certify the judges scores for
all categories. Decisions of the judges, as verified by Grant Thorton, LLP are final.
The Long Island Advertising Club assumes all entries are original and are the
works and property of the entrant, with all rights granted within. The LIAC
is not responsible for copyright infringement on the part of the entrant.
05. Finalist Notification
BOLI Finalists will be notified at the LIAC’s March 10th. General Meeting,
and will be listed on the Long Island Ad Club's web site. Finalists will, at their
discretion, have the option to submit a mounted entry of their finalist entry(s)
for display at the BOLI Awards show.
A BOLI statuette along with two companion Certificates of Excellence, signifying the
Best of Category, will be awarded in each category if appropriate. In addition, Gold,
Silver, and Bronze Certificates of Excellence will be awarded, as appropriate, in each
Category.
ALL Statues and Certificates of Excellence will be available for pickup at the
awards show. A shipping Fee of $50.00 plus carrier charges will be imposed for
statue(s) and $5.00 plus carrier charges for EACH Certificate of Excellence NOT
picked up at the awards show. If the shipping and handling charges for the above
item(s) are NOT paid in advance or by June 15, 2009, the awards will be destroyed.
Entrants, who wish to purchase an additional statue for presentation to a
client should they win a category(s), must indicate the desire to do so at the
time they enter the competition.
In order to reserve the purchase of additional statue(s), a credit card name, name
of cardholder, card number, and expiration date is required when initially entering
the competition The credit card charge will be exercised the day after the Awards.
Cost: $ 175.00 per statue. There is NO charge for additional Certificates but the
supply is limited. They may be ordered by email ( liac@att.net ) All extra
Certificates will be destroyed on June 15, 2009.
The BOLI Awards Presentation will be held tentatively Tuesday, May 12, 2009.
Cost of event ticket(s) will be announced by special bulletin and on the LIAC’s
web site no later than December 31, 2008
ONLY FULL page FOUR color ads will be accepted for the BOLI Journal.
Run of Book cost: $1,000.00, 2nd & 3rd covers are $1,200.00. 4th cover $1,500.00
All mounted finalist entries will be exhibited during the awards presentation as
practical. The BOLI committee reserves the right to limit the number of items
exhibited, and require duplicate entries when necessary.
All print entries declared finalists will be published in the BOLI Awards Journal.
In addition, all finalist entries will be archived on the Club’s web site. Internet entries
will have a URL address. Radio, TV and Interactive entries will be represented by a
visual, if supplied. There will be a charge of $10.00 per finalist entry. These charges
will be exercised after April 1, 2009 as indicated on your Entry Summary Form.
Should you need electronic images to be photographed, Brenner Photo Productions
will do so for BOLI Finalists at a very special BOLI competition rate of $15.00 per entry.
09. General Entry Requirements
Each entry, except Internet entries, must be individually identified with two official
entry labels:
Front label contains: Headline, Category Number, Entrant’s ID Number and a
numbered sequence area for campaign categories #01 thru #10, and category #86.
This label is to be attached to the upper right hand corner of the FRONT of the
plastic entry envelope or the black matte board of a mounted entry.
The Back label contains the Entrant’s ID Number and Category Number. It is
to be attached to the BACK of the entry itself, the back of the matte board of
a mounted entry, on the FRONT of a TV cassette(s) or CD-ROM(s).
In addition to the individual labeled entries, any item entered in more than one
category must both be listed and entered separately for each category into which
it is entered. All appropriate fees are required to accompany your entries when
submitted.
09.02 Electronic Entry Forms
One copy of the electronic entry forms must be enclosed with the entries and must
be securely affixed to the outside of the entry package in a brightly colored envelope.
All entry fees, paid by check, or a copy of the electronic payment(s), or a credit card
number with expiration date, must be included with your entries.
If more than one package is submitted, plainly mark and number the packages
in sequence, example: (1 of 3, 2 of 3) etc.
You may pick up your plastic entry bags on or after Monday, January 12th. 2009.
All ENTRIES with ENTRY FORM copies must be physically received by Friday, January 23, 2009, 4:00 PM, but NOT before Monday, January 19h 2009. at one
of the following locations:
30fps Productions 2nd Fl 111 Glen Street Glen Cove 516-671-3100
Festo Corporation 395 Moreland Ave. Hauppauge 631-404-3285
United Way of Long Island 819 Grand Blvd Deer Park 631-940-3734
Briarcliffe College, 2nd floor 1055 Stewart Ave. Ste 20 Bethpage
Exit #41 on LIE Rte 135 to Exit #9
We suggest you call before picking up Entry Envelopes
Entries may not be dropped off prior to Monday, January 19, 2009
Plastic envelope sizes: #1: 10 x 13 #2: 15 x 22 #3: 24 x 33
Any entry mounted in a category other than #1 through #10, and
#75, #76, #77, # 78 and #79 will be disqualified.
All information necessary to enter electronically is available at:
http://.boli-awards.org.
Each entry form includes:
Category Number
Entrant (Creative Source, or Third party)
Advertiser (Client)
Entry Headline
Added to the Internet form is space provision for:
URL addresses
Passwords if needed
Highlight area for Feature Name, URL or Navigation Instructions for judges.
Entry Labels: Each entry must have two labels attached.
Front Label is to be mounted in the upper right hand corner of either the plastic
Bag or on the matte board of mounted entries.
Back Label is to be mounted on the BACK of the entry ITSELF or on the
FRONT of the entry itself if it is a TV cassette or a CR-ROM.
When entering electronically, both front & back labels will be provided with all
required entry information.
The address to find the Electronic Entry System is http://boli-awards.org
The Electronic entry system will be open for entries at 10:00AM, Monday,
January 12, 2009.
Follow the step by step instructions. This process will conclude by your printing out
all the necessary filled out forms (entry, financial, and entry labels) which will allow
you to complete the entry process quickly.
A second record of ALL entry information will be sent to you via E-mail.
Keep this e-mail receipt on your desktop as it will allow you to print out
additional labels if needed. We suggest you print out one copy for your files.
The system is set up for you to pay by credit card via secure channel or you may
choose to pay by check.
Questions: call T. Walker at 516-944-0100.
10. ENTRY FEES Entry fees are non-refundable
To qualify for Early Bird member entry fees, Club dues must have been paid
on or before December 28, 2007. To qualify for Member entry fees, entrants
must include dues with their entry fees if they have not been paid. All outstanding
invoices due to the LIAC must be paid prior to the day of judging. Fees may be paid
by check or credit card.
Electronic fees: Early Bird Member Non-Member
Fee per individual entry:
Categories # 11 through # 105. $ 56.00 $ 76.00 $ 150.00
Category #1. $ 92.00 $ 99.00 $ 150.00
Categories # 02 thru # 10 $ 86.00 $ 96.00 $ 150.00
NOTE: ALL entry rates are calculated automatically through the
Electronic entry system (EES).
Checks are to be made payable to either: LIAC or The Long Island Advertising
Club, Inc.. Fees submitted must cover the total amount required for all entries.
Entry fees are not subject to refund. Please place your check along with copies
your entry forms in a brightly colored envelope and attach it, securely, to the
outside of one of your entry package(s).
The BOLI committee reserves the right to extend the entry deadline due to
unforeseen circumstances, such as severe weather conditions.
Important Note: Prior to the deadline for entries, call T. Walker Lloyd at
516-944-0100, if you wish to enter an exceptionally large or valuable entry.
For those entrants who wish to have their entries returned, a fee of $15.00
will be charged per entry. A LARGE BRIGHT YELLOW label must be attached
to the back of the envelope or matte board in the lower right hand corner in
order to be returned. In addition, you must highlight these entry(s) on your
entry forms by a yellow highlighter pen. The BOLI committee is not responsible
for loss, unreturned entries, or the condition of returned entries.
11. PREPARATION of ENTRIES, General Guidelines
All Campaign entries, #01 through #10 and Categories #75, #76, #77, #78,
and #79. must be mounted on black matte board.
Mounted entries in categories other than those above, will be disqualified.
Minimum size of matte board for all entries is to be 14 1/2" x 16”, NOT to
exceed 28” in height.. including the 3-inch minimum margin on all sides.
Positioning of the FRONT entry label: Each entry is to have the proper
electronic entry label affixed to the upper right hand corner on the front
of the plastic envelope or matte board if entry is mounted.
Positioning of the BACK entry label: Each entry is to have the proper
electronic entry label affixed to the upper right hand corner on the back
of the entry or on the back of the upper right hand corner of the matte
board if entry is mounted.
Where more then one matte board is needed (e.g. Campaigns): Each matte
board must have the proper electronic entry label affixed to both the front
and back and numbered where indicated on the entry label, i.e. 1 of 5, 2 of 5,
etc. Boards must be hinged together. Boards may not be taller than 28”
Cases that hold TV cassettes or DVD disks are to be placed in an plastic
envelope. An entry label is to be attached in the upper right hand corner of
the front of the envelope and the BACK label is to be placed on the FRONT
of the TV cassette or DVD disk. Category, Entry Number & the
Competition ID Number are to be written on the Disk by a
marker pen.
For those materials not suitable to be affixed to an entry matte board:
A pocket of sufficient size and depth must be constructed to hold up to
three copies of the entry upright to allow their removal for judging.
For packaging and other entries not mounted or placed in envelopes,
attach String Tags securely to the entries with the front label attached to
the tag & the “rear” label attached to the bottom of the entry.
Entries requested to be returned must have a large YELLOW sticker affixed
to the back of the entry in the LOWER RIGHT hand corner and MUST be
marked by YELLOW highlight pen on the Entry Form.
In entries where photographs are substituted: The minimum size of the
photo is to be 8” x 10”.
Plastic envelope sizes: #1: 10 x 13, #2: 15 x 22, #3: 24 x 33.
12. FINALISTS
Those entries which have attained Finalist status will be announced on Tuesday,
March 10th.
Finalist entries which have been mounted will be exhibited at the awards show.
Finalists have the option to mount those entries they did not mount for display
at he Awards show, if they so desire. These entries must be received at APT
Display, 60 ERast Jefryn Blvd. Deer Park, NY 11729, 631-293-0310, no later than
Monday, April 20, 2009.
Electronic images of all finalist entries must be e-mailed (home page for internet
entries) NO later than Tuesday, March 17, 2009. Caption on image file is to be
CATEGORY and ENTRY NUMBER ONLY and sent to: files@boli-awards.org
For those entrants who have five (5) or more entries that have attained Finalist status, entries must be burned onto a CD and sent to;
Danielle Hamill, Festo Corp, 395 Moreland Road, Hauppauge, NY 11788
Finalist Image Specifications: (for display in Awards show & Internet)
Size: 250 x 250 pixels.
Resolution: 72 dpi
File Formats: gif or RGB .jpg
Color Palette: Photoshop Web Palette
Netscape Color Palette
Image File size: 30K Maximum
Should you need Electronic images made, Brenner Photo Productions. will
be happy to accommodate you at the very special rate of $15.00 per entry and they will forward those images to our creative team for handling.
Images will be used for posting on the Internet, for the BOLI Journal, and
included in the Awards show. A posting fee of $10.00 per Finalist entry will be
charged.
Categories for the BOLI Awards
All Campaigns must have a minimum of THREE and NO MORE than the number
of specified elements in which all materials must have a central or connecting theme. Elements submitted may be in any combination of Print advertisements, and/or Radio
or TV commercials as specified. Resized versions of print advertisements DO NOT
qualify as separate elements.
#01. Advertising Campaign of the Year
Mount
#02. Institutional Advertising Campaign
Mount
THREE (3) but not more than FIVE (5) elements which include at least ONE print
advertisement which addresses the consumer and promotes or self-promotes
associations, hospitals, medical facilities, insurance companies, professional groups,
educational, financial or charitable (501)(C)(3) institutions, and may or may NOT
feature a specific product(s) or service(s) for sale to the consumer. This category is
restricted to those entities mentioned above.
#03. Consumer Advertising Campaign Non-Retail
Mount
THREE but not more than FIVE (5) elements which include at least ONE print advertisement by a corporation, company, manufacturer or the media which features either a product, service or an idea but which is not for direct sale to the consumer. Ads must not refer to nor make mention of, a retailer or its location. No more than three (3) promotional items may be submitted, in addition to, but NOT in place of, the advertisements.
#04. Consumer Advertising Campaign Retail
Mount
THREE (3) but not more than FIVE (5) elements which include at least ONE print
advertisement which present a product or service for sale directly to the consumer
by a retailer. In addition, NO more than THREE (3) promotional items may be
submitted, but NOT in place of, the advertisements. corporately produced print
ads or commercials designed to insert a retailer's tag are not eligible.
# 05. Direct Response Advertising Campaign
Mount
THREE (3) but not more than FIVE (5) or more advertisements in any combination
which feature either a product, service, or idea for sale directly to the consumer, and
NOT indicated as available through or by a retail outlet. In addition, NO more than
THREE (3) promotional items may be submitted, but NOT in place of, the
advertisements for a total of not more than EIGHT (8) entered pieces.
# 06. Business-to-Business Advertising Campaign
Mount
THREE (3) but not more than FIVE (5) elements which include at least ONE (1)
PRINT advertisement which specifically feature products, Services and/or an
Image for a business-to-business advertiser. Up to Three (3) coordinated items
may be submitted, in addition to, but NOT in place of, the advertisements for
a total of not more than EIGHT (8) entered pieces.
# 07. Political Advertising Campaign
Mount
THREE (3) but not more than FIVE (5) elements which include at least ONE (1)
PRINT advertisement and any other combination of advertisements or
promotional materials, which either feature a politician or present a political
issue to the general public.
#08. Sales Promotion Campaign
Mount
At least THREE (3) but not more than SIX (6) elements with the objective of trial
generation, continuity/loyalty, share protection, image awareness/enhancement,
retail traffic, or brand switching which were either printed or broadcast and must
feature the name of the retailer or service location. Any combination of print or
broadcast advertisements and promotional items such as, P-O-P materials, custom
samples, brochures, and specialty premiums are acceptable. Photographs of events
count as one item.
# 09. Public Service Advertising Campaign (PSAs)
Mount
At least THREE (3) elements but no more than FIVE (5) which present an
issue to the general public and all having appeared at no charge. At least ONE (1)
element must be an advertisement which must have appeared at no charge. Other
components may consist of any combination of promotional materials, but may
not include any advertisements.
# 10. Self Promotion Campaign Agencies ONLY
Mount
A minimum of FOUR (4) but no more than SIX (6) elements consisting of at
least TWO (2) print advertisements and no more than ONE (1) each of any other
combination of advertisements or promotional materials.
TELEVISION
ALL TV commercials must be submitted on a DVD.
Campaigns must be recorded together on a single DVD, with no less than
THREE (3) nor more than FIVE (5) seconds of black leader between commercials.
NO tones and bars, no slates, no agency, client, or creative source identification. Failure to do so will lead to disqualification of the entry.
The Large (Front) label is to be placed on the Plastic Entry Bag in the upper right
hand corner. The “Rear” (Small) label is to be placed on the front of the DVD’s
case. The Category # and your Submission ID # is to be written onto the disk
itself with a felt tip pen.
# 11. Television Commercials, 10 to 120 seconds. Institutional
Envelope
Individual spot which is addressed to the consumer and promotes or self-
promotes associations, hospitals, medical facilities, insurance companies,
professional groups, educational, financial or charitable (501)(C)(3) institutions,
and may or may NOT feature a specific product(s) or service(s) for sale to the
consumer. This category is restricted to those entities mentioned above. This
category includes spots designed for the media's own self-promotion.
# 12. Television Commercials, 10 to 120 seconds. Non-Retail
Envelope
Individual TV spot which exposes the TV-viewing public to a message for any
product, service, or idea. This category does not include commercials produced
or designed for retail purposes and may not incorporate a retailer's name or
location.
# 13. Television Commercials, 10 to 60 seconds. Retail
Envelope
Individual TV spot that presents a product or service for sale directly to the
consumer where the retailer is being featured. Category does not include
corporately produced commercials designed to insert a retailer's logo.
C. RADIO COMMERCIALS, JINGLES, MUSIC BEDS
Special Instructions
ONLY Mp3 entry(s) for categories #14 through #19 & #104.
For categories , #42 and #43. Mp3s as appropriate.
Mp3 is to be attached to an e-mail addressed to: neal@112productions.com
Subject: Mp3 entry for Cat. # 19
Body of email is to have ONLY the following information as
illustrated below:
Category: # 19
Title: Nobody Does It Better
Submission ID: 1234
Title on Mp3: Category Number, Title, Your Submission ID #
Example: 19 Nobody Does It Better 1234
ONE ENTRY PER EMAIL
Remember, for entries entered Electronically, you MUST enter all
the necessary information required into the Electronic Entry System. However, you will not have to physically enter, print out labels or secure plastic bags for these entries.
# 14. Radio Commercials Institutional
Mp3
Individual spot which is addressed to the consumer and promotes or self-
promotes associations, hospitals, medical facilities, insurance companies,
professional groups, educational, financial or charitable (501)(C)(3) institutions,
and may or may NOT feature a specific product(s) or service(s) for sale to the
consumer. This category is restricted to those entities mentioned above. This
category includes spots designed for the media's own self-promotion.
# 15. Radio Commercials Non-Retail
Mp3
Radio spots that promote a product, service or idea. Spots may not incorporate
the retailer's name or location. This category includes corporate, professional,
educational, financial, manufacturers, public service, and political commercials.
# 16. Radio Commercials Retail
Mp3
Radio spots that promote a product or service for sale directly to the
consumer from the retailer being featured. This category does not
include corporately produced radio commercials designed to insert
a retailer's tag.
# 17. LIAC Marconi Award Non-Retail & Retail
Mp3
ONLY Station produced commercials are to be submitted for this award,
which includes all Radio Station produced Commercials, IDs and Promos.
# 18. Jingles/Music Beds Original Material ONLY
Mp3
For original music, lyrics, and sound effects, NOT authorized interpretations
or adaptations of existing music. Melody lines must be produced under the
direction of an advertiser or its agency-of-record. The jingle or music bed
must illustrate, enhance, or embellish the product, service and/or image for
which it was produced.
# 19. Jingles/Music Beds Adaptations
Mp3
For authorized interpretations or adaptations of existing music, and melody
lines produced under the direction of an advertiser or its agency-of-record.
The jingle or music bed must illustrate, enhance, or embellish the product,
service and/or image for which it was produced.
D. AUDIO/VISUAL PRESENTATIONS Special Instructions
Entries may include corporate training programs, video newsletters, corporate
or product sales presentations, video brochures, or other formats designed for
the business-to-business or consumer market. This category is for traditional
video or film presentations.
# 20. A/V Presentations
Envelope
A two-minute segment must be submitted on individual DVD with NO
tones, bars or slates. Both the title of the submission and the rear label
are to be affixed to the TOP of the cassette, CD, or diskette and must match
the entry label.
E. ONLINE, MULTIMEDIA, AND INTERACTIVE
Special Instructions
For Internet entries, Categories #21 through #40, no physical entry is required.
For redesigned sites to be eligible, at least 70% of the visible portion of the site
entered (excludes code), must have been redesigned within that year. If the site
has been previously entered, the entrant must be able to produce proof of the
changes that warranted the site to be reentered. Failure to produce substantial
proof (if requested) the entry will be subject to disqualification with no refund.
Entries found to be built or developed using a template design will be subject to
disqualification with no refund.
An URL address and PASSWORD, if necessary, must also be provided on the
entry form, as judging will be done live on the Internet. Entries not currently
posted or hard to find because they are in a rotating format, must be archived
on a server and identified by category number and dates (start/finish) the entry
was posted. An URL address must be submitted to access the entry.
Space has been provided to list up to three "highlight areas" (limited to 255
Characters each), to insure the judges include these areas in their deliberations.
These areas can be specified by a feature name, URLs, or navigation instructions.
No descriptions of the features are to be included.
# 21. Internet: Best Web Site of the Year
Electronic
# 22. Internet: E-Commerce, Business to Consumer Site (B2C)
Electronic
B2C – Visitors/Site Users must be a consumer. ( NO commerce sites )
# 23. Internet, E-Commerce Business to Business Site (B2B)
Electronic
B2B – Visitors/Site Users must be other businesses. ( NO commerce sites )
# 24. Internet, E-Commerce (B2B) or (B2C)
Electronic
Site MUST have enabled transactions for goods and services online.
# 25. Internet: Not-for-Profit, (501) C (3), Public Service
Electronic
# 26. Internet: Political Web Site
Electronic
# 27. Internet: Self-Promotion Web Site
Electronic
Site must be built by an individual, agency or in-house marketing department
for ONLY the promotion of its own business. Any service or product-focused
sites that are built by the business for another business would be entered in
categories #22, #23, or #39.
# 28. Intranet: Extranet Web Site
Electronic
Closed or restricted access to the public for E-business purposes. Examples may include sites for client access, vendor access, sales rep access, internal company access, supplier access, etc. A URL address and password, if needed, must be provided to allow access to the pages being entered.
# 29. Internet: Arts, Culture, Entertainment,
Electronic Humor, Sports
Sites that display art, or are about the arts or cultural heritage. All forms of
entertainment and leisure activities sites including TV, music, radio, film and
comedy. Sports sites include those covering events, containing data/statistics,
sports culture and history. Category does not include sites that focus on
marketing, a design group, or artist. (i.e. a design shop's corporate site).
No fan sites.
# 30. Internet: E-mail Marketing
Electronic
For advertisements, promotional campaigns or ongoing relationship
marketing efforts that have used email as the primary means of reaching
the desired audience. An e-mail template must be provided within a URL link.
# 31. Internet: Rich Media Advertising
Electronic
For creative executions beyond simple static or animated banners which
include sound, video and functionality and go beyond just clicking through
to another destination.
# 32. Internet: Banner Ads
Electronic less than 28, 080 pixels.
Banners that focus on marketing campaigns that support a Web site
and include industry-standard sized advertising banners:
88 x 31, 120 x 60, 120 x90, 120 x 240, 234 x 60, 125 x 125, 180 x 150.
ONE Banner per ENTRY.
# 33. Internet: Banner Ads
Electronic in excess of 28,080 pixels.
Banners that focus on marketing campaigns that support a Web site and
include industry-standard advertising banners:
250 x 250, 120 x 600, 300 x 250, 336 x 280, 240 x 400, 180 x 600,
468 x 60, 392 x 72. ONE Banner per ENTRY.
# 34. Internet Logo, Four Colors
Electronic
Logo specifically designed for the Internet.
# 35. Internet: Games
Electronic
The actual game will be judged, not the site containing it. For example, if
you developed a game that is featured on a Web site, i.e. Shockwave.com,
it is your game that will be judged, not the site it is featured on. Sites such
as Shockwave.com should be entered in the entertainment category.
Electronic
Sites that provide news and media such as general news, online news,
streaming content or blog sites.
# 37. Internet: Education
Electronic
Sites that promote education, enable learning, provide an online
curriculum for adults or children. Includes sites the help enable
educational research or provide resources for educators.
# 38. Internet: Wireless
Electronic
Includes WAP/Wireless sites or services. Each entry for this category
MUST include a link to an online emulator to facilitate its viewing.
Judges are not expected to have a WAP enabled device.
# 39. Internet: Web Site Segment
Electronic
Any web site segment (part of a complete Web site) including:
Introductions, Demos, Micro-sites, stand-alone Animations, E-cards,
and Trailers. This category includes, but is not limited to, Flash movies.
# 40. Internet: Independent
Electronic
Projects developed by non-agency or self employed individuals for a direct client. Also includes sites that an independent would create to promote their own work/talent. Agency or work-for-hire projects are excluded.
# 41. Multimedia/Interactive Presentations
Envelope
Entries may include CD-ROM, multimedia and interactive presentations
including power point. This category is for presentations created for
computer media, NOT for standard video or film presentations.
F. PRO BONO PUBLIC SERVICE Print or Broadcast
# 42. Public Service Print, Broadcast or Web Based
Envelope or Mp3 as appropriate.
A single commercial, collateral piece, print ad, web site, e-mail etc.
which presents an issue to the general public and was produced pro
bono by a creative source and was aired or appeared in some form of
media without a fee due to the nature of the message or the fact that the
message was from a (501) C (3) or a Not For Profit organization.
# 43. Political Advertising Print or Broadcast
Envelope or Mp3 (See Section C., Special Instructions for Mp3 instructions)
A single ad or spot which is run on behalf of an individual or political
party via print, radio, or television.
H. PRINT MEDIA Special Instructions
If stats, veloxes, or reprints are used, proof of the insertion (a tear sheet or
insertion order) MUST be included with the entry. Neither veloxes nor stats
will be accepted for pre-printed inserts or advertorials.
# 44. Newspaper, Small Size Black & White
Envelope
A newspaper ad, 56 square inches or smaller.
# 45. Newspaper, Large Size Black & White
Envelope
A newspaper ad, larger than 56 square inches.
# 46. Newspaper More Than 1 Color
Envelope
A newspaper ad of any size which incorporates more than one color.
This category does not include magazine sections.
# 47. Newspaper Pre-Printed Inserts
Envelope
A pre-printed insert of any size, designed for insertion in a newspaper,
or home delivery with other freestanding inserts. Date of first insertion
must appear on the front entry label.
#48. Print Ad Series 4 Color:
Envelope
Must be no less than three (3) and no more than five (5) unique four
color ads executed with the same reoccurring theme/style. Resizes
do not qualify as unique ad submissions. Newspapers or magazines
ONLY. Journal ads do not qualify.
# 49. Print Ad Series Black & White:
Envelope
Must be no less than three (3) and no more than five (5) unique black
and white ads executed with the same reoccurring theme/style. Resizes
do not qualify as unique ad submissions. Newspapers or magazines
ONLY. Journal ads do not qualify.
# 50. Advertorials Newspaper & Magazine
Envelope
A unit which is entirely written and produced through an agency, corporate
media or PR department, printed in the publication entered, and clearly
marked as an advertorial or advertisement.
# 51. Consumer Magazine Non-Retail
Envelope
A magazine ad of any size, black & white or color, targeted to the general
consumer market. The ad may be corporate, product or service specific,
but may not feature a retail location. Category also includes ads designed
for newspaper magazine sections.
# 52. Consumer Magazine Retail
Envelope
A magazine ad of any size, black & white or color, targeted to the consumer
market. The ad should promote a product(s) or service(s) available from a
specific retailer.
# 53. Business-to-Business Print Black & White or One
Envelope Color
A business-to-business print ad of any size, black & white or one color.
# 54. Business-to-Business Print TWO or More Colors
Envelope
A business-to-business print ad of any size, which uses two or more colors.
# 55. Magazine Pre-Printed Inserts
Envelope
A pre-printed insert of any size and any number of colors, specifically
designed for insertion in a magazine. This category includes inserts
created for both consumer and business-to-business markets.
# 56. Self-Mailer Single Mailing
Envelope
A single direct mail piece designed for mailing without an envelope.
# 57. Direct Mail Single Mailing
Envelope
A single mailer containing one or more elements, which are designed
to be mailed together in a coordinating envelope or container in
which it is mailed.
# 58. Direct Mail Series
Envelope
A series of at least THREE (3) mailers with a single theme but not more
than FIVE (5), designed to be mailed in succession.
# 59. Consumer Brochures Four Colors
Envelope
Consumer brochures of any size, printed in four or more colors.
# 60. Consumer Brochures All Other
Envelope
Consumer brochures of any size, printed in three or less colors.
# 61. Consumer Catalogs Black & White or Color
Envelope
Catalog of any size or number of colors, designed for the consumer market.
# 62. Trade Brochures Four Colors
Envelope
Trade brochures of any size, printed in four (4) or more colors. Product
literature Sheets may be entered in this category.
# 63. Trade Brochures All Others
Envelope
Trade brochures of any size, printed in three (4) colors or less. Product
literature sheets may be entered in this category.
# 64. Trade Catalogs Four Colors
Envelope
A four (4) or more color catalog of any size and designed for a trade market.
# 65. Trade Catalogs All Others
Envelope
A catalog of any size and three (3) or less colors, designed for a trade market.
# 66. Small Brochures Four Colors
Envelope
Consumer or trade brochures, four (4) or more colors, no larger than 4 1/4"
x 9 1/2" when folded. Can be a flat card or have multiple folds or pages.
# 67. Small Brochures All Others
Envelope
Consumer or trade brochures, three (3) or less colors, no larger than 4 1/4"
x 9 1/2" when folded. Can be a flat card or have multiple folds or pages.
# 68. Annual Reports Public Companies, 4 Colors
Envelope
Must have been designed for distribution to stockholders and contain
financial information.
# 69. Annual Reports Public Companies, All Other
Envelope
Must have been designed for distribution to stockholders and contain
financial information.
# 70. Annual Reports Private, Non-Profit Firms,
Envelope & Associations, Four Colors
Must have been designed for distribution to it’s constituencies and contain
financial information.
# 71. Annual Reports Private, Non-Profit Firms,
Envelope & Associations, All Others
Must have been designed for distribution to it’s constituencies and contain
financial information.
# 72. Annual Reports, 10K Wrap Creative Elements ONLY
Envelope
Must have been designed for distribution to stockholders or constituencies
and contained financial information. However, ONLY the creative elements
are to be submitted for judging.
# 73. House Organs & Newsletters New or Current
Envelope
Includes newsletters, in-house newspapers, or in-house magazines of any
size or number of colors. The publication must be produced for distribution
THREE or more times per year under a common masthead. Issue(s) entered
must have been released in 2008.
# 74. House Organs & Newsletters Cover Art ONLY
Envelope
Includes cover art of newsletters, in-house newspapers, or in-house
magazines of any size or number of colors. The publication must be
produced for distribution THREE (3) or more times per year under
a common masthead. Cover(s) entered must have appeared in 2008.
A complete cover must accompany the entry.
# 75. Logo Design One Color
Mount
The logo/graphic element alone, NOT in its application form. Logo may
be either a new design or redesigned.. Redesigned entries must also include
the originally designed piece mounted with the entry to the left of the
redesigned logo and marked as such.
# 76. Logo Design Black & White
Mount
The logo/graphic element alone, NOT in its application form. Logo may
be either a new design or redesigned. Redesigned entries must also include
the originally designed piece mounted with the entry to the left of the
redesigned logo and marked as such. Any color logo may be entered in this
category in its Black & White format if appropriate.
# 77. Logo Design Two or Three Colors
Mount
The logo/graphic element alone, NOT in its application form. Logo may
be either a new design or redesigned. Redesigned entries must also include
the originally designed piece mounted with the entry to the left of the
redesigned logo and marked as such.
# 78. Logo Design Four Colors
Mount
Category is for the logo/graphic element alone, NOT in its application
form. Logo may be either a new design or redesigned. Redesigned entries
must also include the originally designed piece mounted with the entry to
the left of the redesigned logo and marked as such.
# 79. Logo Application Freelance, Company & Corporate Identity
Mount
An original logo applied to a stationary program. i.e., letterhead, business
card, and envelope.
# 80. Special Purpose Materials
Envelope
To include greeting cards, event announcements, invitations, postcards,
counter cards, menus etc.
#. 81. Posters Black & White or Color
Envelope, as appropriate
Traditional printed posters up to 3’ x 5’, may be submitted in this category.
A photograph ( minimum size of 8 1/2” x 10’ ) may be submitted when the
poster size is larger than 3’ x 5’. You may back the photo with matte board
without boarders if you wish.
# 82. Out-of-Home Advertisements
Envelope
Produced specifically for out-of-home media, such as transit ads, billboards,
banners, site displays, etc. A photograph may be submitted. For banners:
color proofs can be submitted, but must be accompanied by an 8" x 10" or
larger color photograph of the banner in use.
# 83. Merchandise Display
Labels or String Tags.
An item submitted must stock or store actual products. A photograph may
be submitted for the display in this category.
# 84. Point-Of-Purchase Display Non-Merchandise
Labels or String Tags.
Any in-store promotional display that does NOT stock or store actual products.
# 85. Single Package New or Redesigned
Photographed & Mounted
Individual entries ONLY. Each package may be either a new design or
redesigned. Redesigned entries must also include the originally designed
piece which are marked as such. Includes book jackets, box wraps, cassette
& CD covers, and shopping bags.
# 86. Package Product Line New or Redesigned
Labels or String Tags.
Entry must include THREE (3) but not more than FIVE (5) packages,
presenting the same or related theme for a coordinated product line.
May be either a new design or redesigned. Redesigned entries must
also include the originally designed pieces which are marked as such.
# 87. Promotional Kits
Envelope or String Tags
Includes promotional packages, press and media kits. Each entry must
Consist of THREE (3) but not more than FIVE (5) pieces, including a
coordinated folder, container, or envelope for the individual items. All
elements must be new in design or concept, not revisions from a previous
year.
# 88. Specialty Advertising
Envelope
An item used for promotional purposes, imprinted with a company name,
logo and/or message. Each specialty item must be entered individually. Each
must be an original design or concept. This category does not include specialty
items purchased from a catalog.
N. DISPLAYS Special Instructions
Entries in this category may consist of more than one photograph of the display.
These should show the booth from those angles from which the public would
view the display. Minimum size of ALL photographs is 8” x 10”.
# 89. Table Top & Counter Displays Small
Evvelope
For Table Top and Counter Displays or In-Line displays and exhibits
of less than 100 square feet or a maximun size of 10' x 10'.
# 90. Trade Show Displays Medium
Evvelope
For Displays or exhibits of 150 but no more than 400 square feet or
In-Line displays: 10” x 15”, 10" x 20", 10" x 30", and 10' x 40'.
# 91. Trade Show Displays Large
Evvelope
For Island, Peninsula, Multi-Level, and In-Line displays or exhibits
in excess of 400 square feet.
O. Illustration and Photography Special Instructions
ALL IMAGES, ARTWORK, LAYERS & FILES included in the final image MUST by photographed, manipulated, enhanced, and/or created BY THE PHOTOGRAPHER.
When entering Categories #92, #93, #94, #95 or #96 proof of application must be
included with the entry. Failure to include the application of the entry will result
in the entry’s disqualification.
Stock photographs are prohibited.
The Photography categories are primarily for photographers. Agencies, Firms and Publications may enter as the Advertiser or Third party. However, the photographer must be identified as the Creative Source.
Entries are subject to the same time constraints as all other categories and must have been created between the dates of January 1, 2007 through to December 31, 2007. While not mandatory, entries may be mounted without borders if desired but entered & identified as directed in a plastic entry envelope.
# 92. Original Illustration Black & White or Color
Envelope
This category is limited to original illustrations, which are created
without the aide of electronic enhancement and under the direction
of an advertiser or its agency. The illustration must enhance or embellish
the product, service, and/or image for which it was originally produced.
A black & white or color print is acceptable for this category.
# 93. Photography - Single Image
Envelope
Photographs are limited to a single exposure consisting of 1 digital capture or 1 film exposure only. Digital, film, black & white or color photographs are all acceptable..
# 94. Photography - Multiple Layer Image
Envelope
This category may include the use of multiple digital images and multiple layers to produce a single final image. Digital, film, black
& white or color photographs are all acceptable.
# 95. Photography - Self Promotion
Envelope
This category is limited to self-promotion pieces where the photographer has complete artistic direction and control. Photographs entered in this category are NOT eligible for entry into category # 92, or #93. Single
and multiple images are permitted provided the final image is completely created by the photographer(s). Digital, film, black & white or color photographs are all acceptable.
# 96. Photography - Series
Envelope
This category includes any group of images or series of photographs created for any assignment which is published or reproduced in any advertising media. Entries may be submitted by an individual photographer(s) or by the media vehicle in which the images appeared. The photographer(s) must be identified as the Creative Source. The actual distributed piece itself may be used to represent the entry which would also satisfy the application rule.
P. PRINTING Special Instructions
Open to the printing community who are located in Nassau, Suffolk, Queens,
or Kings counties. ALL materials initially created, produced or originated from
advertisers located on Long Island, Queens or Kings counties during 2008 are
eligible for entry in the categories listed below. Materials created or produced
during 2008 outside of the above mentioned areas but printed by presses located
within the above areas are also eligible for entry. Entries will be judged solely
on the quality of print production by judges suited for this task.
These categories, (#97, #98, and #99) are for PRINTERS ONLY. If an agency or
Corporation wishes to enter these categories, the Printing house must be identified
as the Creative Source and the Agency or Firm entered as the “Advertiser”.
# 97. Printed Materials Four or More Colors
Envelope
#98. Printed Materials Four Color Process
Envelope
#99. Printed Materials Three Colors or Less
Envelope
Q. Hispanic / Foreign Language Special Instructions
Entries in section Q. MUST have a typed English translation submitted
with EACH and EVERY entry. Those without a translation will be
disqualified without an entry fee refund. Ads submitted in Section A
through P. may not be submitted in this section. Ads must be original.
All appropriate entry instructions apply to the following entries.
See Special Instructions for Section C. for Radio spots.
#100. Newspaper Advertising B/W or Spot color
Envelope Any size
#101. Newspaper Advertising Four Color
Envelope Any size
#102. Magazine Advertising B/W or Spot color
Envelope Any size
#103. Magazine Advertising Four Colors
Envelope Any size
#104. Radio Single spot
Mp3
See Special Instructions for Section C.
# 105 Television Single spot
DVD
Spots must be recorded on a single DVD, with no less than THREE (3)
nor more than FIVE (5) seconds of black leader between commercials.
Category, Entry Number & the Competition ID Number are to be written
on the Disk by a marker pen.
Advertisement:
Any form of non-personal presentation of goods, services, or ideas for action,
openly paid for in mass media by an identified sponsor to persuade or influence
an audience.
Business-to-Business Advertising:
Includes both trade advertising directed to wholesalers and retailers and industrial advertising for products and services used by businesses and in the manufacture of other goods and services.
Campaign:
A series of coordinated print and/or broadcast advertisements, which may also
include direct mail and/or sales promotion components.
Color:
Four color process printing or more than one flat color plus black.
Creative Source:
Agencies, advertisers, or third parties.
Consumer Advertising:
Ads usually placed by a manufacturer and directed to the ultimate consumer.
Business to business excluded.
Creative Excellence:
An outstanding combination of concept, copy, design, and graphic follow-through.
Retail:
The selling of specific goods or services directly to the end consumer. A
"retailer" is one who facilitates the sale through a retail establishment (store).
Specialty Advertising:
Promotional materials designed to attract public attention or patronage.